Boost Sales with E-Mail Marketing
When it comes right down to it, your business goals boil down to one simple thing. Build a large and loyal customer base that sends you a steady stream of new business. Getting there requires building strong relationships with customers through consistent and effective communication. That’s why so many security dealers send out paper newsletters to their customers and prospects on a regular basis.
But there’s a much better, easier and far less expensive way to go. It’s called email newsletter marketing.
The Many Advantages of Email Marketing
For most security dealers, there is no better way to effectively communicate with customers and prospects and create new business opportunities than an email newsletter marketing program. Why? Consider some of the advantages of an email newsletter.
Customers Prefer Email
These days, the majority of people prefer communicating with the companies they do business with through email. According to a Direct Magazine study (5/12/2008), 67% of consumers prefer email over other forms of communication.
It Will Make You Money
After your company website, an email newsletter is probably the single-highest ROI marketing tool you can use to improve your Internet presence and create new business. Forty-two percent of companies using email marketing report it as having “great ROI, outperforming other methods.” (MarketingSherpa, December 2007).
It’s Trackable
With one of our email newsletter programs you’ll get critical information on each issue, including who opened it and what action they took.
It’s Forwardable
Unlike its paper counterpart, an email newsletter can be easily forwarded. This “tell-a-friend” benefit greatly expands the reach of an email newsletter to far more prospects. You’ll even get a report that shows who forwarded your newsletter and who they forwarded it to!
It Links to Your Website
Each issue of your email newsletter contains links directly back to your website, driving more traffic and sales.
It Attaches a Line to Your Prospects
When a prospect visits your website you don’t want to lose touch when he clicks away. An email newsletter can tie a communications line to those prospects, increasing conversions of visitors to prospects and ultimately to customers.
It Builds Customer Loyalty and Add-on Sales
Newsletters keep customers informed and in touch with your company. With a newsletter, you can easily tell customers about new products and services, increasing add-on sales and profits. It’s also a great way to keep them from being taken by a competitor.
It’s Cost Effective (and Green)
An email newsletter is far less expensive to produce and distribute than a traditional paper newsletter. There’s no printing, no postage, no envelopes, no waste. You’ll even help save some trees in the process.
How inexpensive is it? How does a a few cents per recipient sound? For instance, you can send out 200 e-newsletters for about $11. It doesn’t get any more cost-effective than that. And unlike other email services, there’s no monthly fee. You only pay when you send.
Don’t Pay Unless You’re Thrilled
But you don’t have to take our word for it. Try it out and see for yourself. We’ll set up your custom email newsletter for only $290, which is a great deal all by itself. But it gets better. We’re so confident you’ll love your newsletter that you don’t have to give us a dime until after we create it for you. You read that right. We’ll design and set up your newsletter without any up-front cost to you. Then you can take it for a 30-day test drive. Use it as much as you want and see the results for yourself. Don’t pay unless you decide to keep it. What have you got to lose?
Sound Interesting? Let’s Talk!
Our security dealer email marketing program couldn’t be easier. We’ll create a custom newsletter template that’s yours alone. Then just add your content, schedule delivery and handle the leads. It really is that easy.
So get in touch with us today to talk about putting the power of an email newsletter to work for your company. When it comes to turbocharging sales, it could be one of the best moves you ever made.
