If you have a well-designed website, congratulations! You’re a step ahead of the game. (If not, we should talk). But the best website in the world isn’t worth much without one essential ingredient: a steady stream of qualified traffic that converts to high-quality sales leads and new customers.
So while an attractive and professional looking website is a great start, it’s only part of the online success equation.
Search Marketing is More Important Than Ever
Many people searching for security products and services these days start with one of the major search engines. So one of the keys to the kind of traffic you’re after is ranking high with these major search sites. The big question, of course, is how to get that done.
If you want to maximize the number of qualified prospects visiting your website, search engine optimization (SEM) is a big part of the answer. This means making each element of your website “search engine friendly” so it ranks as high as possible in search results. But on-page optimization is only a start.
SEO is the Foundation
You may already be familiar with Search Engine Optimization (SEO), and that’s what most website developers focus on (at least superficially). And there’s no question this is critically important.
SEO involves making sure each and every element of each and every page is optimized for the search engines. In effect, you have two audiences: your prospects and search engine robots. You need to see your web pages the way a “bot” sees it, and we know exactly how to do that. (And we’d be happy to show you.)
But for us, SEO is only a starting point.
Search Marketing: Beyond SEO
We can’t emphasize enough the need to take a broad perspective when developing a marketing program. Opportunities, time and resources are lost by looking at individual marketing tactics as stand-alone activities.
That’s why we incorporate every avenue to help people find your website, engage them and turn them into clients. We open up multiple streams of traffic to your website, rather than relying on only one or two. In other words, we develop a complete search marketing program of which SEO is only part of the equation. This means your opportunities and sales will ramp up like you never thought possible.
If that sounds interesting, we should talk.