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With all the attention focused on online marketing these days, it seems that “old fashioned” print marketing collaterals have taken a back seat. But in a world steadily turning digital, print collaterals still play an important role in the security marketing and sales process.

Whether it’s a corporate brochure for use in sales presentations, sophisticated stationery or direct mail postcards and door hangers that pull in high-quality sales leads, a great deal of business still relies on paper.

And these offline marketing tools need to be in sync with your online efforts to create a dynamic brand image and integrated marketing communications program.

That’s why it’s critical to work with a company that goes beyond digital marketing alone to provide you with a complete security marketing and sales solution.

SMR is the only company that does.

must-have-collaterals

Let’s face it, some collaterals you just have to have. If you can’t provide high-quality print materials when a client requests them (and they still do), you won’t be taken seriously. On the other hand, since so many security dealers don’t have them, well-designed collaterals can give you a powerful competitive advantage.

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Great collaterals give you another chance to powerfully deliver your value proposition and competitive differentiators. They help you show your prospects that you are a highly professional security company that pays attention to the details and can get the job done. They position you ahead of your competitors as the obvious choice.

Build_Brand

When it comes to creating new business opportunities and closing more sales, the devil is in the details. If you talk about the “state of the art” technology products and services you provide, but don’t have quality marketing materials, you lose credibility. Your print collaterals must support the brand image you want to project.

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Your sales people need tools if they’re going to be effective. Collateral materials give sales representatives the resources they need to be effective when meeting with prospects. They also provide the tools they need to create appointments and follow up, and ensure your message is delivered consistently. Not having great collateral is a tremendous liability in this process.

We understand that great design is more than just a pretty face. Great design communicates and promotes, conveys a powerful message, projects a winning image that sets you head-and-shoulders above the competition and, above all, gets real results. Our team of experienced print designers can create exactly the look you want—and help you project the successful and sophisticated image you need as a leading security provider.

From a full-color corporate brochure to door hangers, direct mail pieces, sell sheets, stationery, business cards and more—if you need high-impact print marketing materials for your security business, we’ve got you covered. Better yet, we make sure your print collaterals are fully integrated with your online marketing and sales program to really drive results.

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security-sales-mastery-ebookWe love to talk security marketing and sales. Schedule a free, no-obligation conversation today and we’ll give you a copy of Security Sales Mastery for checking us out.