Our process revolves around the “big picture.” Where exactly do you want to take your security business? What are your goals? What is your vision of success? So we start by asking a lot of questions and listening carefully to your answers. Then we help you develop a strategy and road map to get you where you want to be.
First Things First
If you want to get to a specific destination, it just makes sense that you need to know how to get there. So the first step in our process is to develop an actionable, focused marketing plan. Don’t worry, we’re not talking about some lengthy process that results in a thick binder of research that ends up collecting dust on a shelf somewhere. Our plans are short and to-the-point, and they get results by focusing effort on the right things, in the right way and at the right time.
Building Your Platform
The next order of business is your website. Why? These days, just about every marketing effort will flow, at some point or another, through your website. The way we see it, your website is the foundation of your marketing efforts, so that’s where we start.
Is it optimized so that you will be found when targeted prospects are looking for your products and services? Will the information on your site compel visitors to start a conversation with you and ask for an appointment? When you send visitors to your site will they be impressed with your professionalism and expertise? Will they see you as a credible and trusted security provider?
If the answers to these questions aren’t all a resounding “yes,” then our first objective is to fix any issues here.
Taking It to the Next Level
After getting your website squared away, the next order of business is to open the lines of communication and develop strong relationships with current customers, prospects and others that can have a positive impact on your business.
Here we can put a number of powerful tools at your disposal.
For instance, quite often the next element we put in place is an email marketing program. An email newsletter is an excellent business-building tool and we believe every security company should be using one. From there we can continue to build out the communications platform, including a blog, search marketing, social media and multimedia presentations.
The idea is to get all of these tactical communications tools working together to build a strong image, compelling message, recognized brand and a large, steady stream of business opportunities through a managed content marketing campaign.
Of course, print collaterals still have an important role in a well-integrated security marketing and sales effort, so we can plug any gaps here as well. Then we carefully monitor and track results to ensure you’re getting the highest possible return-on-investment.
Your Long-Term Success Partner
The bottom line is we’re not just here to build you a website, set up you up with an e-newsletter program or sell you a “one size fits all” package of online marketing tools. We want to be your long-term partner in building your business and reaching your goals. If you’d like to talk over some security marketing and sales ideas, we’d love to hear from you. Get in touch today!