Video Presentations Bring Your Message to Life!
If you’re looking for a way to get your message across in a way that will really make your prospects and customers sit up and take notice, then look no further. You just found it! Engaging and highly effective, a video presentation brings your story to life and helps you stand out from the crowd in a big way. The fact is most people would much rather watch and listen than read. That’s how we’ve been conditioned by modern media. And studies show that people retain only 10% of the information they read and 20% of the information they hear. But they remember 50% of the information they see and hear.
We can create a high-impact presentation for any of your products and services, or even a complete overview of your organization and everything you offer. Just let us know what your objectives are and what you want to accomplish. And after your presentation is completed, we’ll help you put it to maximum use to boost new business opportunities and sales.
How to Use Your Video Presentation
One of the great advantages of a video presentation is its versatility as a security marketing tool. Here are just some of the ways you can put your presentation to work creating new business opportunities.
Drive more visitors to your website
A video presentation will attract more qualified prospects to your website. Rich-media presentations help make a website “stickier,” keeping visitors on your site longer and more involved in your message than static pages alone. Email your prospect list and invite them to view the presentation. Then track who opened your email and viewed the presentation for follow up.
Take advantage of viral marketing
Harness the power of viral marketing by broadcasting your presentation on YouTube, Facebook and similar sites. Your message can then be seen by the millions who visit those sites every day, many of whom are searching for security products and services.
Sell more to your current customers
Are you keeping your customers up to date on all of your products and services? If not, a video presentation is a great way to bring them up-to-speed, keep them loyal and increase revenue.
Make every e-mail count
Include a link to the presentation in the signature block of every email your employees send out to bring even more prospects to your website.
Increase and track the open-rate and effectiveness of print material
Include a link to the presentation in your print material. For instance, if you send out PDFs include a link to the presentation. This will not only draw visitors to your site, but allow you to track when this material is received and reviewed. This will help your salespeople perfectly manage and time their follow up efforts. We can even embed your presentation directly into your PDF’s.
Distribute on CD
Burn the presentation to CD and send it out with information you mail to prospects and customers. CDs sent out this way are almost always viewed, and including a link to your website will boost traffic and let you track response. Attach a CD to door hangers to really kickstart your canvassing efforts and boost sales leads. You can even use it as a dynamic “virtual business card.”
Make more effective sales presentations
Put the presentation on your laptop and show it to prospects as part of your sales presentation. Or send it out ahead (email or CD) to “grease the wheels” for your one-on-one presentations. This also helps ensure that your message is delivered exactly the way you want it delivered, each and every time.
Give better group presentations
A video presentation is an ideal tool for group presentations or seminars.
Boost trade show results
Play your video in your booth at trade shows to draw traffic. Hand it out to prospects on CD, and then track the response back to your website for post-show follow up.
Improve networking results
Use your videos to educate networking partners about your products and services. Embed them on on partner websites to draw additional traffic to your own site. Give your partners copies of your presentation on CD to give to their own customers.
Put the Power of Multimedia to Work For You
If a video presentation sounds like an interesting marketing tool for your security business, get in touch. We’d be happy to answer any questions you have about using the power of video to bring your message to life.
