You want to boost sales and profits, and you want to do it now. You know you need a strong security marketing program to build your security business and be competitive, but where to start? How do you know what will work? And who’s got the time and money to experiment? So nothing really happens, and your results aren’t what they could be.
Sound about right? If so, you’ve come to the right place.
The Most Extensive Security Marketing Expertise and Experience
Our only focus is helping security companies boost their bottom-line results through marketing campaigns that create a winning competitive advantage. We’ve worked exclusively with more companies in the security industry far longer than anyone else (since 1987, as a matter of fact), so we know what works and what doesn’t.
This means we can develop and implement a security marketing and sales program that will get results right away. And we’ll save you time and money in the process. (Why let someone else learn on your time and dime?) And if you’re like most of our clients, you’ll even fun along the way.
More Than Just Security Marketing and Sales Tools
We provide the most effective marketing products and services in the security business. But even the best tools won’t do very much to grow your business if they aren’t put to good use. This is where we can really help.
Not only do we provide cutting-edge marketing and sales tools, we work with you to make sure they get results. You can rely on us to help get you where you want to go.
Before we make any recommendations, we take the time to listen to you and assess your situation. So every marketing and sales program we develop and implement will be custom-tailored to your specific needs and goals to help you reach your vision of what you want your company to be.
Our clients think of us as their own marketing support and sales training department. Even large security companies with their own internal marketing teams rely on us for our experience, specialized expertise and products and services that just can’t be found anywhere else.
And all of our clients receive a complimentary Premium Membership to securitysalestraining.com, the most extensive marketing and sales training resource in the security industry.
About Greg Rankin
Greg Rankin, SMR’s president, joined the security industry in 1987. During that time he has held executive-level marketing and sales positions in organizations engaged in virtually every facet of the business, from dealer programs to manufacturing, distribution and central station monitoring.
He founded Security Marketing Resource in 1991, and since then has helped hundreds of security companies and sales professionals maximize results and profitability. He has led seminars at many industry events, including state alarm association meetings and the International Security Conference. He has contributed to and written articles for several industry trade publications, including Security Distributing & Marketing, Security Sales & Integration and Security InfoWatch.
Greg’s work has been recognized with numerous security industry awards, including nine Securing America Awards (two for best dealer marketing support program) and a SAMMY for best website. He is the author of Security Sales Mastery and Marketing Magic for Residential Security Dealers. He is also the founder of securitysalestraining.com.
Greg is a member of the faculty at the University of Phoenix, teaching undergraduate and graduate-level courses in sales management, marketing, business strategy, public relations and professional development. He holds a Bachelor’s degree in Marketing and an MBA from the California State University.